Date of Completion

2015

Document Type

Honors College Thesis

Department

Community Development and Applied Economics

Type of Thesis

Honors College

First Advisor

Sarah Heiss

Keywords

Domestic Violence, Intimate Partner Violence, Branding, Masculinity

Abstract

Successful strategies for branding that are inclusive to male-identified survivors were identified in this qualitative study through semi-structured interviews with leaders from six domestic violence agencies across the United States: four represented traditional domestic violence agencies and two represented specialized agencies with expertise in providing services to non-traditional survivors. The strategic implementation of 1) inclusive language, 2) visual diversity, 3) community outreach, and 4) communication channels emerged as successful strategies in branding in an inclusive way for male-identified survivors. The implementation of these successful strategies provides the opportunity for domestic violence agencies to create an inclusive environment for male-identified survivors, and would contribute to a paradigm shift in how domestic violence is viewed.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Share

COinS