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The Vermont Connection

Abstract

The consistent rise in tuition continues to prevent underprivileged groups from accessing higher education. Institutional leaders are charged with finding creative ways to cut costs while still maintaining a high quality academic experience. This article presents the argument that consumerism is an unaddressed cause of the high price tag needed to operate America’s institutions and offers a definition of consumerism as it relates to the higher education industry. Statistical data is presented to illustrate the domino effect that happens as a result of the various methods in which institutions cater to the materialistic ways of today’s consumers.