Date of Publication
Background: Organic food is the fastest growing sector of the U.S. food market. It is a common belief that organic food is healthier and more environmentally friendly when compared to food grown and processed conventionally. Despite presumed benefits, our objective was to answer the following questions: • Why do consumers choose organic, especially when faced with a higher average price? • Is there scientific evidence that organic foods are healthier than their conventional counterparts? This project built on a previously conducted demographic and shopping habits survey by our partner agency, City Market, of Burlington, VT.
Robert Luby, MD, University of Vermont College of Medicine
Caroline Homan, City Market
Educational and Community-Based Programs, Health Communication and Health Information Technology, Nutrition and Weight Status
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This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 License
Bos, Aaron; Dagrossa, Lawrence; McEntee, Rachel; Morrow, David; Perko, Erin; Vu, Anthony; Wlodarski, Jennifer; Homan, Caroline; and Luby, Robert, "Organic Produce: Consumer Perceptions and Practices" (2009). Public Health Projects, 2008-present. 12.