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It is widely accepted that individuals are more likely to comply and follow through with responsibilities when reminded and asked to confirm their commitments. With the American Red Cross’ access to fast and affordable communication and this notion in mind, there is potential to develop new recruitment strategies and better methods of ensuring blood donation commitments.

In particular, understanding modes of communication with the donor population can have significant implications: avoiding loss of follow up, improving donor experience, and ensuring appropriate use of resources and staff; therefore, the American Red Cross is interested in understanding demographic differences among those who prefer different modes of communication for blood donor appointment reminders and confirmations.


Mark Fung, MD, University of Vermont College of Medicine

Ryan Schmoldt, American Red Cross


American Red Cross


Blood Disorders and Blood Safety

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Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 License

The Digital Age: Reminder and Confirmation Preference in Blood Donation