Park Personality: A Discourse of National Parks Through Social Media Images
Cummings, Emily H
Cummings, Emily H
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Abstract
This study examines how US national parks use images to craft and present aspects of “park personality” for social media followers. We ask: How is park personality portrayed through the images in Facebook posts? Discourse analysis approaches (content, rhetorical, and semiotic qualitative analyses) were used, and three large natural resource-based national parks were compared. Preliminary results indicate that photographic images provide both literal and symbolic meanings about park features (landscape, wildlife, people), though personality profiles vary by park. Results of this research can inform agency-public communications as well as public support for parks and protected areas.
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2022-01-01