Students' beliefs, attitudes, and behaviors toward e-cigarettes
Florez, Mateo
Florez, Mateo
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Abstract
The purpose of my thesis is to better understand student’s beliefs, attitudes, and behaviors toward e-cigarettes. I collected data from 750 undergraduate students aged 18 years or older at the University of Vermont via an online survey that contained basic demographic questions (age, gender, personality characteristics), vaping, alcohol, marijuana and other substance use, and a ranking question, where students were asked to rank different bundles of e-cigarette attributes based on their preferences. I will then use a statistical analysis tool called conjoint analysis in order to assess the relative value each respondent places on certain attributes of e-cigarettes and their use: preferred context while vaping, effect sought from vaping, and possible risk of harm to health from vaping.
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Date
2020-01-01
Student Status
Undergraduate
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Poster Presentation
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Marketing
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Grossman School of Business
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Social Sciences