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Organic Produce: Consumer Perceptions and Practices
Bos, Aaron Dagrossa, Lawrence McEntee, Rachel Morrow, David Perko, Erin Vu, Anthony Wlodarski, Jennifer Homan, Caroline Luby, Robert
Bos, Aaron
Dagrossa, Lawrence
McEntee, Rachel
Morrow, David
Perko, Erin
Vu, Anthony
Wlodarski, Jennifer
Homan, Caroline
Luby, Robert
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Abstract
Background: Organic food is the fastest growing sector of the U.S. food market. It is a common belief that organic food is healthier and more environmentally friendly when compared to food grown and processed conventionally. Despite presumed benefits, our objective was to answer the following questions: • Why do consumers choose organic, especially when faced with a higher average price? • Is there scientific evidence that organic foods are healthier than their conventional counterparts? This project built on a previously conducted demographic and shopping habits survey by our partner agency, City Market, of Burlington, VT.
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Date
2009-02-02