Designing a Good Website
Blasi, Dante
Blasi, Dante
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Abstract
This study serves as a publicly available, data-backed guide for selecting the best aesthetics when designing an e-commerce website. The conjoint method was used to evaluate seven different web design elements, each with two levels, to establish some understanding of how to please online shoppers. Conjoint studies use an orthogonal array to significantly reduce the number of variable level combinations for participants to evaluate through equal weighting. Participants were asked to complete a survey in which they ranked eight websites with identical content based on aesthetic qualities. Simultaneously, a database collected usage information in the background.
Description
Date
2024-01-01
Student Status
Undergraduate
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Creative Presentation
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Business Administration
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Grossman School of Business
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Social Science