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Consumers and Politics: Buyer Behavior and Corporate Political Activity

Faust, Patrick
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Abstract
This thesis contributes to the literature regarding a buyer’s willingness to purchase a product and a company’s political affiliation. In a simulated purchasing environment, buyers were asked to rate various winter coats with differing levels of attributes. By using campaign contributions as a proxy for a corporation’s political affiliation, this thesis seeks to contribute to the research related to the effect of political activity in both the market and nonmarket realms.
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Date
2023-01-01
Student Status
Undergraduate
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Type of presentation
Poster Presentation
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UVM Student Research Conference
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URI
https://hdl.handle.net/20.500.14849/8540
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Advisor(s)
Richard Vanden Bergh
Tom Noordewier
Department
Program/Major
Business Administration
College/School
Grossman School of Business
Patrick Leahy Honors College
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Social Science
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