Loading...
The Digital Age: Reminder and Confirmation Preference in Blood Donation
Chung, Michael Hayes, Catherin Hyson, Peter Khuong, Y-Lan Patel, Saurabh Powers, Brett Ryan, Emily Schmoldt, Ryan Carney, Jan Fung, Mark
Chung, Michael
Hayes, Catherin
Hyson, Peter
Khuong, Y-Lan
Patel, Saurabh
Powers, Brett
Ryan, Emily
Schmoldt, Ryan
Carney, Jan
Fung, Mark
Citations
Altmetric:
License
DOI
Abstract
Introduction: It is widely accepted that individuals are more likely to comply and follow through with responsibilities when reminded and asked to confirm their commitments. With the American Red Cross’ access to fast and affordable communication and this notion in mind, there is potential to develop new recruitment strategies and better methods of ensuring blood donation commitments. In particular, understanding modes of communication with the donor population can have significant implications: avoiding loss of follow up, improving donor experience, and ensuring appropriate use of resources and staff; therefore, the American Red Cross is interested in understanding demographic differences among those who prefer different modes of communication for blood donor appointment reminders and confirmations.
Description
Date
2016-01-20
Journal Title
Journal ISSN
Volume Title
Publisher
Collections
Files
Loading...
ARC__final_.pdf
Adobe PDF, 532.3 KB