Emily Cummings' Honors College Thesis: Park personality - A discourse analysis of national parks through social media images
Cummings, Emily Helen
Cummings, Emily Helen
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Abstract
This study examines how US national parks use images to craft and present aspects of “park personality” for social media followers. We ask: How is park personality portrayed through the images in Facebook posts? Discourse analysis approaches (content, rhetorical, and semiotic analyses) were used, and three large natural resource-based parks were compared. Preliminary results indicate that photographic images provide both literal and symbolic meanings about park features (landscape, wildlife, people), though personality profiles vary by park. Results of this research can inform agency-public communications as well as public support for parks and protected areas.
Description
Undergraduate
Date
2022-01-01