Understanding the Impact of Identity on Small Business Social Responsibility
Chan, Michael Jared
Chan, Michael Jared
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Abstract
This paper examines how social identities intersect & shape how entrepreneurs think about & engage with social responsibility. Through hearing about their stories as entrepreneurs and people, their rationale for creating positive impact in their community can be better understood. Semi-structured interviews were conducted with small business owners & entrepreneurs of various social identities (race, gender, geographic location) and business traits (size, industry). They were later analyzed through utilizing a Charmaz constructivist grounded theory approach to define major trends among narratives. This paper provides nuance around the intersecting identities and experiences of entrepreneurs in their professional and personal life. These specific identities intersect and interact with each other, changing in salience as context evolves. By better understanding how identities influence the experiences of individuals, awareness of challenges and biases around social entrepreneurship can be raised to effectively addressed the needs of customers.
Description
Date
2020-01-01
Student Status
Undergraduate
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Type of presentation
Poster Presentation
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Citation
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Advisor(s)
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Program/Major
Sustainable Business
Environmental Studies
Environmental Studies
College/School
College of Agriculture and Life Sciences
Grossman School of Business
Grossman School of Business
Organization
item.page.researchcategory
Social Sciences
Social Sciences
Social Sciences