Sustainable Product Purchase Behavior
Meader, Danielle N
Meader, Danielle N
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Abstract
Currently, the purchase rate of environmentally-friendly products is low in young, college-aged consumers, which is concerning given the declining health of the earth. Marketing of these sustainable products must become influential enough to convince young consumers to prioritize sustainability over other factors in their purchasing decisions. The objective of this thesis was to attempt to understand consumer purchase behavior for environmentally-friendly products in a population of environmentally-conscious college-aged students. Focus groups with students who attend the University of Vermont were used to gather data and make suggestions for the future of sustainable product marketing.
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Date
2022-01-01
Student Status
Undergraduate
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Poster Presentation
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Accounting
Marketing
Marketing
College/School
Grossman School of Business
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Social Sciences