This poster describes a study into library uses of youtube. This study uses a methodology adapted from a number of related studies in the field of medicine to locate library-related content on YouTube. The study sorted library-generated content into sub-categories such as general promotion, orientation/tour, or instruction/tutorial, and assessed the effectiveness of the videos using a number of metrics.
Haines, Laura and Colburn, Selene, "YouTube: Are we really using it effectively?" (2009). University Libraries Faculty and Staff Publications. 27.