Presentation Title
Students' beliefs, attitudes, and behaviors toward e-cigarettes
Abstract
The purpose of my thesis is to better understand student’s beliefs, attitudes, and behaviors toward e-cigarettes. I collected data from 750 undergraduate students aged 18 years or older at the University of Vermont via an online survey that contained basic demographic questions (age, gender, personality characteristics), vaping, alcohol, marijuana and other substance use, and a ranking question, where students were asked to rank different bundles of e-cigarette attributes based on their preferences. I will then use a statistical analysis tool called conjoint analysis in order to assess the relative value each respondent places on certain attributes of e-cigarettes and their use: preferred context while vaping, effect sought from vaping, and possible risk of harm to health from vaping.
Primary Faculty Mentor Name
Thomas Noordewier
Faculty/Staff Collaborators
Thomas Noordewier (Collaborating Faculty Mentor)
Status
Undergraduate
Student College
Grossman School of Business
Program/Major
Marketing
Primary Research Category
Social Sciences
Students' beliefs, attitudes, and behaviors toward e-cigarettes
The purpose of my thesis is to better understand student’s beliefs, attitudes, and behaviors toward e-cigarettes. I collected data from 750 undergraduate students aged 18 years or older at the University of Vermont via an online survey that contained basic demographic questions (age, gender, personality characteristics), vaping, alcohol, marijuana and other substance use, and a ranking question, where students were asked to rank different bundles of e-cigarette attributes based on their preferences. I will then use a statistical analysis tool called conjoint analysis in order to assess the relative value each respondent places on certain attributes of e-cigarettes and their use: preferred context while vaping, effect sought from vaping, and possible risk of harm to health from vaping.