Presentation Title

Understanding the Impact of Identity on Small Business Social Responsibility

Presenter's Name(s)

Michael Jared ChanFollow

Abstract

This paper examines how social identities intersect & shape how entrepreneurs think about & engage with social responsibility. Through hearing about their stories as entrepreneurs and people, their rationale for creating positive impact in their community can be better understood. Semi-structured interviews were conducted with small business owners & entrepreneurs of various social identities (race, gender, geographic location) and business traits (size, industry). They were later analyzed through utilizing a Charmaz constructivist grounded theory approach to define major trends among narratives. This paper provides nuance around the intersecting identities and experiences of entrepreneurs in their professional and personal life. These specific identities intersect and interact with each other, changing in salience as context evolves. By better understanding how identities influence the experiences of individuals, awareness of challenges and biases around social entrepreneurship can be raised to effectively addressed the needs of customers.

Primary Faculty Mentor Name

Srinivas Venugopal

Secondary Mentor NetID

aglavas

Secondary Mentor Name

Ante Algavas

Status

Undergraduate

Student College

College of Agriculture and Life Sciences

Program/Major

Environmental Studies

Primary Research Category

Social Sciences

Second College (optional)

Grossman School of Business

Second Program/Major

Sustainable Business

Secondary Research Category

Social Sciences

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Understanding the Impact of Identity on Small Business Social Responsibility

This paper examines how social identities intersect & shape how entrepreneurs think about & engage with social responsibility. Through hearing about their stories as entrepreneurs and people, their rationale for creating positive impact in their community can be better understood. Semi-structured interviews were conducted with small business owners & entrepreneurs of various social identities (race, gender, geographic location) and business traits (size, industry). They were later analyzed through utilizing a Charmaz constructivist grounded theory approach to define major trends among narratives. This paper provides nuance around the intersecting identities and experiences of entrepreneurs in their professional and personal life. These specific identities intersect and interact with each other, changing in salience as context evolves. By better understanding how identities influence the experiences of individuals, awareness of challenges and biases around social entrepreneurship can be raised to effectively addressed the needs of customers.