Presentation Title

A Content Analysis of Diet Culture on TikTok

Presenter's Name(s)

Marisa A. Minadeo, UVMFollow

Project Collaborators

Dr. Lizzy Pope (Faculty Mentor), Kira Mincar

Abstract

This study provides a content analysis of eating behavior and body image related content on the social media app, TikTok. A set of 100 videos was collected for ten different selected body and food related hashtags. A codebook was created to tag each video for certain factors based on a preliminary analysis of a subset of videos. The analysis will explore questions of how prevalent diet culture messaging is on TikTok, and whether these messages are weight-normative or weight inclusive in order to provide an understanding of what information TikTok users are creating and being exposed to.

Primary Faculty Mentor Name

Dr. Lizzy Pope

Status

Undergraduate

Student College

College of Arts and Sciences

Program/Major

Health and Society

Primary Research Category

Social Sciences

This document is currently not available here.

Share

COinS
 

A Content Analysis of Diet Culture on TikTok

This study provides a content analysis of eating behavior and body image related content on the social media app, TikTok. A set of 100 videos was collected for ten different selected body and food related hashtags. A codebook was created to tag each video for certain factors based on a preliminary analysis of a subset of videos. The analysis will explore questions of how prevalent diet culture messaging is on TikTok, and whether these messages are weight-normative or weight inclusive in order to provide an understanding of what information TikTok users are creating and being exposed to.