Presentation Title
A Content Analysis of Diet Culture on TikTok
Abstract
This study provides a content analysis of eating behavior and body image related content on the social media app, TikTok. A set of 100 videos was collected for ten different selected body and food related hashtags. A codebook was created to tag each video for certain factors based on a preliminary analysis of a subset of videos. The analysis will explore questions of how prevalent diet culture messaging is on TikTok, and whether these messages are weight-normative or weight inclusive in order to provide an understanding of what information TikTok users are creating and being exposed to.
Primary Faculty Mentor Name
Dr. Lizzy Pope
Faculty/Staff Collaborators
Dr. Lizzy Pope (Faculty Mentor), Kira Mincar
Status
Undergraduate
Student College
College of Arts and Sciences
Program/Major
Health and Society
Primary Research Category
Social Sciences
A Content Analysis of Diet Culture on TikTok
This study provides a content analysis of eating behavior and body image related content on the social media app, TikTok. A set of 100 videos was collected for ten different selected body and food related hashtags. A codebook was created to tag each video for certain factors based on a preliminary analysis of a subset of videos. The analysis will explore questions of how prevalent diet culture messaging is on TikTok, and whether these messages are weight-normative or weight inclusive in order to provide an understanding of what information TikTok users are creating and being exposed to.