Environmental Values and Clothing Consumption: Do Clothing Purchases Reflect Expressed Environmental Values?
Conference Year
January 2019
Abstract
Fast fashion, the rapid production and consumption of cheaply made clothing products, can have negative effects on both environmental and human health. I am interested in exploring if people with strong environmental values make more sustainable clothing purchasing decisions. I will first survey participants using Mayer & Frantz’s connectedness to nature scale (CNS) as well as Haws, Winterich, & Naylor’s GREEN scale. Then, I will record some basic information about the clothing that respondents are wearing when they take the survey. I will then compare the sustainability of what they are wearing with their survey responses in order to determine if there is any correlation between environmental values and clothing purchasing decisions.
Primary Faculty Mentor Name
rgould@uvm.edu
Faculty/Staff Collaborators
Professor Brendan Fisher (Collaborating Mentor), Professor Jane Kolodinsky (Collaborating Mentor)
Status
Undergraduate
Student College
Rubenstein School of Environmental and Natural Resources
Second Student College
College of Arts and Sciences
Program/Major
Environmental Studies
Second Program/Major
Political Science
Primary Research Category
Food & Environment Studies
Environmental Values and Clothing Consumption: Do Clothing Purchases Reflect Expressed Environmental Values?
Fast fashion, the rapid production and consumption of cheaply made clothing products, can have negative effects on both environmental and human health. I am interested in exploring if people with strong environmental values make more sustainable clothing purchasing decisions. I will first survey participants using Mayer & Frantz’s connectedness to nature scale (CNS) as well as Haws, Winterich, & Naylor’s GREEN scale. Then, I will record some basic information about the clothing that respondents are wearing when they take the survey. I will then compare the sustainability of what they are wearing with their survey responses in order to determine if there is any correlation between environmental values and clothing purchasing decisions.