The Effect of Confirmation Bias on Investor Decision-making and Profitability

Conference Year

January 2022

Abstract

Established investment theory assumes that the investor makes informed, unbiased, and well-judged decisions. However, studies in behavioral economics have illuminated that people are highly irrational. Among numerous, pervasive cognitive errors that impact decision-making is confirmation bias. This bias results from seeking information that solely reinforces one’s existing beliefs while avoiding contradictory facts. This attempt to maintain mental comfort leads to an inaccurate assessment of risk. Thus, a comprehensive literature review and meta-analysis of existing studies reveal that confirmation bias and related mental errors correlate negatively with investment profitability.

Primary Faculty Mentor Name

Michael J. Tomas III

Status

Undergraduate

Student College

Grossman School of Business

Second Student College

Patrick Leahy Honors College

Program/Major

Business Administration

Second Program/Major

Finance

Primary Research Category

Professional Studies

Secondary Research Category

Social Sciences

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The Effect of Confirmation Bias on Investor Decision-making and Profitability

Established investment theory assumes that the investor makes informed, unbiased, and well-judged decisions. However, studies in behavioral economics have illuminated that people are highly irrational. Among numerous, pervasive cognitive errors that impact decision-making is confirmation bias. This bias results from seeking information that solely reinforces one’s existing beliefs while avoiding contradictory facts. This attempt to maintain mental comfort leads to an inaccurate assessment of risk. Thus, a comprehensive literature review and meta-analysis of existing studies reveal that confirmation bias and related mental errors correlate negatively with investment profitability.