Waste Disposal Signage the University of Vermont

Presenter's Name(s)

Grace M. Cantrell, StudentFollow

Conference Year

January 2022

Abstract

This study investigates consumer preferences for waste disposal signage on the University of Vermont’s campus. Consumer recall data on language, image, and color elements of signage for landfill, recycling, and compost waste receptacles was gathered to determine which signage elements prompt the most recall, comprehension, and positive association in consumers who use waste receptacles at the University of Vermont, and which elements are considered most important to said consumers. This research will be utilized by the UVM Recycling and Zero Waste office in determining which waste disposal signage is most effective for landfill, recycling, and compost waste receptacles across campus.

Primary Faculty Mentor Name

Marie-France Nelson

Faculty/Staff Collaborators

Corey Berman

Status

Undergraduate

Student College

Grossman School of Business

Second Student College

College of Arts and Sciences

Program/Major

Business Administration

Second Program/Major

French

Primary Research Category

Social Sciences

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Waste Disposal Signage the University of Vermont

This study investigates consumer preferences for waste disposal signage on the University of Vermont’s campus. Consumer recall data on language, image, and color elements of signage for landfill, recycling, and compost waste receptacles was gathered to determine which signage elements prompt the most recall, comprehension, and positive association in consumers who use waste receptacles at the University of Vermont, and which elements are considered most important to said consumers. This research will be utilized by the UVM Recycling and Zero Waste office in determining which waste disposal signage is most effective for landfill, recycling, and compost waste receptacles across campus.