Consumers and Politics: Buyer Behavior and Corporate Political Activity
Conference Year
2023
Abstract
This thesis contributes to the literature regarding a buyer’s willingness to purchase a product and a company’s political affiliation. In a simulated purchasing environment, buyers were asked to rate various winter coats with differing levels of attributes. By using campaign contributions as a proxy for a corporation’s political affiliation, this thesis seeks to contribute to the research related to the effect of political activity in both the market and nonmarket realms.
Primary Faculty Mentor Name
Richard Vanden Bergh
Secondary Mentor Name
Tom Noordewier
Status
Undergraduate
Student College
Grossman School of Business
Second Student College
Patrick Leahy Honors College
Program/Major
Business Administration
Primary Research Category
Social Science
Consumers and Politics: Buyer Behavior and Corporate Political Activity
This thesis contributes to the literature regarding a buyer’s willingness to purchase a product and a company’s political affiliation. In a simulated purchasing environment, buyers were asked to rate various winter coats with differing levels of attributes. By using campaign contributions as a proxy for a corporation’s political affiliation, this thesis seeks to contribute to the research related to the effect of political activity in both the market and nonmarket realms.