A Content Analysis of Diet Culture on TikTok

Presenter's Name(s)

Marisa A. Minadeo, UVMFollow

Conference Year

January 2021

Abstract

This study provides a content analysis of eating behavior and body image related content on the social media app, TikTok. A set of 100 videos was collected for ten different selected body and food related hashtags. A codebook was created to tag each video for certain factors based on a preliminary analysis of a subset of videos. The analysis will explore questions of how prevalent diet culture messaging is on TikTok, and whether these messages are weight-normative or weight inclusive in order to provide an understanding of what information TikTok users are creating and being exposed to.

Primary Faculty Mentor Name

Dr. Lizzy Pope

Faculty/Staff Collaborators

Dr. Lizzy Pope (Faculty Mentor), Kira Mincar

Status

Undergraduate

Student College

College of Arts and Sciences

Program/Major

Health and Society

Primary Research Category

Social Sciences

Abstract only.

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A Content Analysis of Diet Culture on TikTok

This study provides a content analysis of eating behavior and body image related content on the social media app, TikTok. A set of 100 videos was collected for ten different selected body and food related hashtags. A codebook was created to tag each video for certain factors based on a preliminary analysis of a subset of videos. The analysis will explore questions of how prevalent diet culture messaging is on TikTok, and whether these messages are weight-normative or weight inclusive in order to provide an understanding of what information TikTok users are creating and being exposed to.